Design Research And Inspiration For The Hang Tough Project
The main inspiration I used in the production of the Hang Tough promotional video came from that of digital artist Midge Sinnaeve, who also produces works under the guise of ‘Mantissa XYZ’. His volume of work is incredibly varied, however a consistent stylistic approach of his is the abstract volumetric displacement of the human form. His work often makes use of dynamic lighting as opposed to striking colours to create a powerful and lasting impact.
While working with 3d scans of statues I was interested in how I could further manipulate them digitally while also maintaining a sense of their true shape and structure. I found Midge’s work to be a huge inspiration when researching ideas for this project as although his work can be unsettlingly abstract he still maintains just enough familiarity of the subjects original shape and structure that there is still a remembrance to that which has been manipulated beyond recognition.
More of Midge Sinnaeve’s work can be found here: https://mantissa.xyz/